Before venturing out into the vast unknown, create your social media road map – a map of the social web as it pertains to your business. Gather all the sites that would be most interested in what you have to say and segment them by type (blogs, social networks, social news sites, forums, etc) and by target audience / topical interest. Your plan should lay out which strategies you’re focusing your efforts on - preferably the ones that put your offer directly in front of the people most likely to be interested in it. Lay out what your goals are for your marketing efforts — and ... Read More


When considering the best way to introduce your products, or when you need to boost the traffic to your website and grab some attention, one popular platform is the use of animation. Before you dismiss this idea as both impractical and not within your budget, let’s explore the many options available online that can be used easily and help you increase site activity. The latest survey for viewer traffic shows a sharp increase for video content, with the average person watching 20 hours of video each month. This is supported by the fact that YouTube is the 3rd most viewed website i... Read More


Using social media as a marketing tool to express your companies’ news and views can be hugely beneficial – if done the right way. It gives you a unique platform to engage the public, both clients and any interested parties, to have discussions, share opinions and create user-generated content to keep the name of your company circulating and reaching new perspective clients. Keeping up with regular activity on social media sites requires time so you need to start with a clear plan on how you best want to use these tools to promote your company. Once you decide what your plan is, c... Read More